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TDO E-Marketing Capabilities

Estimated Reading Time: 5 Minutes
729  TDO KB October 11, 2023  Cloud Ribbon Menu

 

  • Creative Design:

    • Branding

      • 3 Key factors: Who you are, what you do, and who you do it for.

      • What is your niche? (e.g. Endodontist)

      • This will be the platform across the board.

      • Consistency is key.

      • Colors: Think logo and office colors.

      • Fonts: 2 or 3 maximum readable fonts that flow.

      • Everything starts with a solid website that is easy to navigate and answers questions they did not know they were asking.

      • A solid website is today’s modern business card.

      • People no longer ask for business cards, they will ask for your social media (Instagram/fb) or google you (website).

      • Professional photos are key!

    • Usability

      • The first law of usability is “Don’t make me think.” TDO templates are designed with this in mind.

      • Someone who has no idea about Endodontics for example, can look at your website and think to themselves: “OK, Root Canals are not so bad” and “I get it now” or “I know I will be in good hands, let me contact them now!” 😊.

      • They should be able to quickly locate what they need or you will lose their attention and they move onto the next website (bounce rate).

      • When you are creating your website think from the patient perspective and what would they want. How would you greet a first-time patient in your office? Think of it in terms of patient flow. Answer the questions they consistently ask when calling you.

  • What are your customer’s or visitor’s goals?

    • What should they learn before they click away?

      • Learn about services.

      • Get more info on your topic.

      • Answer their questions (FAQ’s).

      • Schedule an appointment.

  • Give the customers what they need

    • Not what they want but what they NEED.

    • Quality products\services.

    • Customer Service (Contact info visible)

    • Expert Information (Procedures, what to expect, FAQ’s…)

    • Social Media Links (FB, Instagram)

    • Informational videos or tutorials. (Embed You Tube videos) These will double up as SEO AND patient education!

    • Easy Navigation.

    • Ease of scheduling.




  • Search Engine Optimization (SEO) options:

    • Create a Blog Page. Also known as a form of OFFSITE SEO.

  • Place Key Words in Several Areas:

    • Page Title

  • Meta Tags

  • Content Area Titles

  • Content Body

  • Social Media

  • Image Alt Tags

  • Menu and Page Links

  • Google Business

  • Google Analytics

  • What is SEO (Search Engine Optimization)?

  • Search Engine Optimization is a way of streamlining the content of your website to improve its position in the search results.

  • It is not easy. It is not an exact science as Google will update and change its Algorithm. It takes some time to work on and results will begin to show in a few weeks typically if consistent.

  • Learn more about SEO and Analytics HERE.

  • Why is it so important? Because in Google search, 70% of users do not go beyond the first page of Search Engines.

  • The number 1 position will get 33% clicks

  • How do search engines work?

    • Robots or crawlers

    • Looks for RELEVANT content.

    • Looks for fresh content (eg blog)

    • Looks for popular sites.

    • Really really smart.

  • SEO: On-Site SEO and Off-Site SEO (Social Media/Blogging etc.)

  • On site SEO:

    • Keyword Research:

      • How to find keywords, who are my competitors? Modeling

        • Who comes up on the first few pages?

        • What are the keywords?

        • What are the Title Tags

        • What is the Description Tag

        • Are they advertising?

      • Other ways to do keyword research is to:

      • Keyword Phrases

        • Search Engines have gotten pretty advanced about interpreting meaning.

        • 75% of search queries are between 3 and 5 words long. Write your headlines accordingly.

  • URL’s

  • Title Tags

    • The most important RELEVANT tag

    • Add keywords, but don’t stuff

    • 56 characters or less

 

Dr. Gary Carr - San Diego

www.garycarrdds.com/                              

Dr. Gary Carr offers advanced root canal therapy using microscopic endodontics in San Diego, CA

  • Meta Description

    • Entice people to click

    • Don’t tell them everything

    • Use keyword at least once

    • Don’t stuff and draw attention

    • 160 characters or less.

Dr. Gary Carr - San Diego

www.garycarrdds.com/

Dr. Gary Carr offers advanced root canal therapy using microsopic endodontics in San Diego, CA.

  • h1 tags

    • Headlines- Search Engines love these (Blog title) or (page content title)

    • Don’t overdo it.

    • Don’t duplicate the title tag

  • Anchor tags or internal links (link from one page of your site to another.

  • Images (alt tags)

    • Search engines can index images too.

    • Name image with a keyword

    • Use “alt” tag

    • This works for embedded video as well.

  • Content, content, content!!

    • RELEVANT content with your keywords

    • Keywords sprinkled not splattered.

Off- Site SEO

  • Also called search engine marketing (SEM)

  • Inbound links

  • Blogging

  • Social Media (Instagram, Facebook, Twitter, You Tube, LinkedIn)

SEO Tools

Automation is one of the biggest small business secrets for success.

Examples:

Planoly for Instagram

MeetEdgar for Facebook

Convertkit for email marketing platform

Google Analytics and Webmaster Tools

A tracking code inserted into the pages of your website. This will give you the ability to monitor your traffic.

Facebook Pixel for Ad Campaigns

A tracking code can be added from your Facebook Business page to track Ad Campaigns you run through FB & Instagram. This is called a FB pixel.

Examples:

https://www.mccartyendo.com/

https://www.modernendo.com/home.aspx

https://www.advancedcareendo.com/

https://www.wisemanendo.com/home.aspx

https://www.coppercreekendo.com/

https://www.belmarendo.com/home.aspx

 
TDO E-Marketing Capabilities
Estimated Reading Time: 5 Minutes  TDO KB October 11, 2023